Tuesday, August 24, 2010

Love Zee TV? Suggest Title

Zee TV channel opens a new marketing strategy - it asks the audience to suggest a creative title for their new show, creating closer channel-viewer bond. Akash Chawla, head of Zee TV marketing, said that this initiative was meant to develop user generated content shared with the channel, similar to Facebook or Twitter.

The show revolves around the story of two people: man that has everything in life but love and woman that has no place for love in her life. If you love Zee TV and wish to part

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